Looking for a running coach? You don't need one down the road. You need the right one.
1:1 coaching wherever you run, from a coach with 20+ years' experience who's also a qualified endurance sports nutritionist. Your plan is built around your week, your data and your goal race, and adjusted every week.
Sound familiar?
Why online coaching works better than you'd think
Your training data tells me more than watching you run a lap ever could. You get a plan built for you and a coach who actually reads your sessions.
A plan built for your race
5K to 100 miles. Built around your goal race, its course and the weeks you have.
Fuelling from a nutritionist
Carbs per hour, hydration and sodium planned and practised, so the last 10km isn't a battle.
Zones from real testing
Heart-rate and pace zones from a threshold test, so easy runs are easy and sessions count.
A plan that flexes
Shift work, school runs, a bad week. The plan adjusts every week so you still arrive ready.
Weekly feedback
I review your sessions in TrainingPeaks and adjust. Message me when something feels off.
Diagnosis first
Before any plan, I find what's actually limiting you. Then we fix that, not something generic.
Coaching runners across Australia
I've coached runners for over 20 years, from first 5Ks to 100-mile ultras. I'm based in Geelong and coach runners all over Australia through TrainingPeaks, with regular check-ins and calls.
If you're in Geelong, the Bellarine or the Surf Coast, you'll also find me at local races and The Running Creatures run club.
More about GeneThree steps to your next start line
No commitment, no pressure. Bring your splits — I'll tell you where you're losing time and what it'll take to fix it.
Tell Me About Your Race
Six quick questions: your goal, your timeline, and what's costing you. If it's a fit, I email you within 24 hours to book a free 30-minute call where we go through your Strava, race history and fuelling together. No fluff, no hard sell.
I Find the Problem
I build your plan around the specific thing that's been holding you back — your data, your schedule, your goal race. Not a template. You'll know what we're fixing and why before you run a single session.
Fix It & Race
Train with weekly check-ins and real-time adjustments. When work travel or a sick kid throws your week off, the plan flexes — and you still arrive at the start line ready to run even pace.
Real runners. Real results.
Relatively new to running when we started. Over about 18 months he took more than an hour off his marathon time, PB'd at both Sydney and Melbourne six weeks apart, and ran an 8-minute PB at Melbourne despite a hip flexor strain at 25km. Now chasing sub-3.
Started as a half marathoner years ago. Finished 18th woman in the Canyons 100 Mile, then took 2nd woman at Devil's Key 66km.
Started with one-off coaching calls, moved to 1:1, and ran his first marathon at Melbourne in 3:25 on a last-round ballot entry, with his first ultra weeks later.
What's another flat year costing you?
1:1 spots open: 8 Performance · 4 Elite
Another race entry. Another 16-week build. Another finish time that looks exactly like the last one. These plans find and fix the specific thing capping your results — so the next race is actually different. All prices in AUD.
Academy gives you my system. Performance gives you me. Elite gives you me as your coach and your sports nutritionist.
Why pay when free plans exist?
You've already tried them. That's why you're here — still at the same finish time. A free plan doesn't look at your splits or your fueling log.
Is this just generic advice with a coach's name on it?
No. Every plan is built from your race data, your Strava, and your carb intake per hour. No two athletes get the same program. You'll see that in week one.
What's this actually worth?
Another flat year costs the same entry fee, the same 16 weeks, and the same disappointment. This fixes the problem — one race entry pays for itself.
You're not paying to try me out. You're paying to start — and I carry the risk.
Start before 31 October: I'll also build your race-week nutrition plan for your next race, free.
Endurance Academy
Gene's system, without the 1:1 price.
For runners who'll execute a proven plan and want a coach in their corner, not on speed dial. You train off the same methods my 1:1 athletes use, with a community chasing the same kind of race.
- Race-specific plan from my library, matched to your distance, level and race date (10K to 50K), loaded into TrainingPeaks
- Training zones set from your own lactate threshold test
- Full members area: Race Execution Planner, Carb Load & Race Morning Planner, Gut Training Builder
- Monthly live group call with me, with replays
- Private athlete community, with questions answered by me every week
- Members library: guides, race breakdowns and research
- Saint Layers training top after your 3rd month
- Exclusive Saint Layers store discount
Move up to Performance anytime. Your current month is credited.
Performance
Your plan, written for you, and rewritten every week.
For runners with a race that matters: a first marathon you need to finish healthy, a BQ, or a step up to ultra. I build your plan from scratch around your physiology, schedule and injury history, then adjust it as your data comes in.
- Everything in Endurance Academy
- Plan written from scratch for you and adjusted weekly from your TrainingPeaks data
- 1:1 video calls with me (weekly for the first 4 weeks, then fortnightly)
- 60-min onboarding call + Week-4 Fit Check call
- Feedback on your key sessions
- Race strategy and pacing plan for your goal race
- Race Fuelling Audit + written race-day plan ($179 value)
- Strength & mobility program built around your niggles
- Direct messaging, with replies within 24 hours on weekdays
- Custom Saint Layers training top included
Elite: Coach + Fuel
A marathon and ultra coach and an endurance sports nutritionist, in one.
For runners whose gut, fuelling or hydration has cost them a race. Everything in Performance, plus me as your sports nutritionist, building your race nutrition from your sweat, sodium and gut history.
- Everything in Performance
- Weekly 1:1 calls + twice-weekly check-ins
- Fully individualised race nutrition plan (sweat, sodium, carbs/hr)
- 8-week gut training block
- Unlimited messaging
- Gear, shoe and race travel planning
- Annual performance review
What actually changes between plans
| Academy | Performance | Elite | |
|---|---|---|---|
| Who writes your plan | My library, matched to your race and level | Me, from scratch | Me, from scratch |
| Who adjusts it | You, with group Q&A | Me, weekly | Me, twice weekly |
| How you reach me | Monthly group call + community | 1:1 calls + direct messaging | Weekly 1:1 calls + unlimited messaging |
| Race fuelling | Members fuelling tools | Race Fuelling Audit + race-day plan | Full individualised nutrition + gut training |
Not ready for coaching yet? Start with a self-guided TrainingPeaks plan, from US$29 →
The 4-Week Fit Check
Train with me for 4 weeks. At week 4 we sit down for a Fit Check call — what's changed, what's working, where you're heading. If you've done the work and you're not happy, tell me on that call and I'll refund your first month in full. No forms, no arguing — and you keep everything I've built for you.
Refund applies when at least 80% of your planned sessions are logged and you attend your week-4 Fit Check call.
Training's fine but your gut quits at 30km? You might only need the fuelling fixed. The Bonkproof courses build your race plan step by step, from $99 one-off (fuelling is already built into every plan above).
See the Bonkproof coursesThe questions you're probably asking
You've been burned by templated plans. Here are the honest answers — bring your splits to the call and test them yourself.
Have a question not covered here? Send Gene a message →
Find out what's holding your running back
Six quick questions about your race, your current running and your week. If coaching is the right fit, you can book a free 30-minute race diagnosis. If it isn't yet, I'll tell you what to focus on first.
Get My Free Race Diagnosis (2 min)Free · No commitment · I read every application myself
Just have a question? Send me a message