
Same finish time for two years? You're probably not unfit — you're under-fueled, mis-paced, or both. Send me your training data — your Strava, your race history, your fueling, your recovery. I'll look at the full picture and tell you exactly what to fix before your next start line.
You're not short on drive — you're short on time. I bring 20 years of coaching, ultra racing, and endurance nutrition to one program built entirely around your goal, so every hour you spend training actually moves the needle.
Going from finisher to racer on your first marathon — a plan built around your real schedule, injury-proofed from day one, so you toe the line ready to race, not just survive.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See pricing for this programFor the marathoner who's done two, three, four of these and hit the same wall every time. I find the specific thing capping your result — fueling, pacing, or something structural — and build the plan that breaks it.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See pricing for this program50km to 100 miles. Aid-station strategy, overnight fueling, gear that won't fail you at hour 14, and the mental game — coached by someone who's raced ultras himself, not just studied them.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See pricing for this programOnly need help with fuelling? See the fuelling-only options →

You've run 2–4 marathons. You're up at 5am, you sync everything to Strava, and you've probably followed a plan from Runna, a book, or Reddit. But your finish time hasn't moved in two years, and you hit the wall at the same kilometre every single race. You don't know if it's the plan, the fueling, or something structural — and you're tired of guessing.
That's exactly what I fix. I don't hand you a template — I pull up your full training picture: your race history, your pace decay after 30km, your carb intake per hour, your recovery, your strength work. Every aspect of your training, not just one metric. Then I find the specific thing capping your results. Simon went 3:45 → 3:28 in one cycle — the fix was fueling, not fitness. Kris went from a half marathon to a top 20 female finisher at Canyons Endurance. Flick broke 3 marathon PBs in under a year. These aren't motivational stories — they're data problems with data solutions.
20+ years in endurance sport, from local 5Ks to representing Australia in Triathlon and Duathlon before moving into Ultra Marathon in 2019. I understand the science — and the reality of training around a demanding job and a family. The best plan isn't the one that looks perfect on paper. It's the one you can actually execute at 5am before the kids wake up.
Beyond coaching, I'm the founder and running leader of The Running Creatures — a social run club based out of Little Creatures Brewery right here in Geelong. I started it because I believe running should be for everyone: a welcoming, fun, and judgment-free space where people of all abilities can get out, move, and connect. It's one of my proudest achievements and something I'm deeply passionate about.
A heartfelt thank you
None of this would be possible without the incredible support of my sponsor, Saint Layers. From day one they've believed in what we're building here at GCEA, and I'm truly grateful to have them in my corner. If you're after the best compression, racing, and training gear on the market — gear that performs as hard as you do — do yourself a favour and check them out.
Visit Saint Layers →You've already tried the generic plans — that's why you're still at the same time. In your first week, we run baseline tests to find your lactate threshold, your real heart rate zones, and your fueling ceiling. Then we build a program engineered for your exact physiology. No two athletes get the same plan.
Week one: lactate threshold, heart rate zones, running economy, and a fueling audit. We find out what your body can actually absorb — in carbs per hour — before we write a single session.
I look at every aspect of your training — your last 2–3 races, your training load, your recovery, your strength work, and your pace decay after 30km. That's where the wall lives — and the data tells us whether it's fueling, pacing, or something structural.
Every workout is built from your data — training zones anchored to your threshold, fueling practiced at race intensity, and progression tied to how your body actually responds.
As your fitness changes, your zones and fueling targets get recalculated. We test regularly so your training stays at the edge of your potential — not last season's numbers.

A free plan doesn't know you bonk at 32km. It doesn't know you're taking one gel every 45 minutes. It doesn't know your threshold pace. I do.
Every plan is built on your actual numbers — lactate threshold, pace decay after 30km, and carb intake per hour. No more guessing from contradicting YouTube videos and Reddit threads.
You've got a demanding job and a family. Training fits around that — not the other way around. Plans flex when work travel or a sick kid throws your week, and you never feel like you've fallen off.
Most marathoners don't bonk because they're unfit — they bonk because they're taking 30g of carbs an hour when their body needs 60g. Fueling and pacing strategy are baked into every plan from day one.
The win isn't just a PB — it's standing at the finish line knowing exactly why. You'll understand your splits, your fueling, and your race so you can repeat it. That's the part that's been missing.
You already track everything on your watch — that's the point. Coaching is delivered through TrainingPeaks, which syncs straight to your Garmin, Coros, or Apple Watch. Every session lands on your wrist with heart rate zones and pacing targets. You show up at 5am, your watch tells you the plan, and your splits sync back automatically.
Every workout is synced automatically to your watch via TrainingPeaks. You'll see your sessions wherever you train.
Heart rate zones, pacing targets, and splits appear on your wrist. Train smarter, not harder.
Your completed workouts sync back automatically. I see what you did, when you did it, and how you performed.
TrainingPeaks works seamlessly with Garmin, Apple Watch, Polar, and most modern running watches. If it can record workouts, it can sync with TrainingPeaks.
Three free tools to start working on the things that are probably capping your results — fueling, pacing, and the wall at 32km. No catch.
Built for your exact race, not a template. Enter your goal time, distance, and conditions — get carb targets in g/hr, fluid by sweat rate, and a pacing plan by kilometre so you stop bonking at 32km.
One short email a day. Gene's best coaching tips on heart rate, nutrition, and running smarter — delivered straight to your inbox for 30 days.
The science behind staying hydrated for 50+ miles. Learn the exact hydration protocol that keeps Gene's athletes strong to the finish line.
Limited 1:1 spots left for 2026.
Another race entry. Another 16-week build. Another finish time that looks exactly like the last one. These plans find and fix the specific thing capping your results — so the next race is actually different. All prices in AUD.
Academy gives you my system. Performance gives you me. Elite gives you me as your coach and your sports nutritionist.
Gene's AI-powered training app — building personalised programs, analysing your Strava data, and adapting your training in real time based on how your body responds. AI-powered training plans, real-time adaptive coaching, HRV and recovery tracking, and race planning. The backbone of every GCEA coaching program.
Why pay when free plans exist?
You've already tried them. That's why you're here — still at the same finish time. A free plan doesn't look at your splits or your fueling log.
Is this just generic advice with a coach's name on it?
No. Every plan is built from your race data, your Strava, and your carb intake per hour. No two athletes get the same program. You'll see that in week one.
What's this actually worth?
Another flat year costs the same entry fee, the same 16 weeks, and the same disappointment. This fixes the problem — one race entry pays for itself.
You're not paying to try me out. You're paying to start — and I carry the risk.
Start before 31 October: I'll also build your race-week nutrition plan for your next race, free.
Gene's system, without the 1:1 price.
For runners who'll execute a proven plan and want a coach in their corner, not on speed dial. You train off the same methods my 1:1 athletes use, with a community chasing the same kind of race.
Move up to Performance anytime. Your current month is credited.
Your plan, written for you, and rewritten every week.
For runners with a race that matters: a first marathon you need to finish healthy, a BQ, or a step up to ultra. I build your plan from scratch around your physiology, schedule and injury history, then adjust it as your data comes in.
A marathon and ultra coach and an endurance sports nutritionist, in one.
For runners whose gut, fuelling or hydration has cost them a race. Everything in Performance, plus me as your sports nutritionist, building your race nutrition from your sweat, sodium and gut history.
| Academy | Performance | Elite | |
|---|---|---|---|
| Who writes your plan | My library, matched to your race and level | Me, from scratch | Me, from scratch |
| Who adjusts it | You, with group Q&A | Me, weekly | Me, twice weekly |
| How you reach me | Monthly group call + community | 1:1 calls + direct messaging | Weekly 1:1 calls + unlimited messaging |
| Race fuelling | Members fuelling tools | Race Fuelling Audit + race-day plan | Full individualised nutrition + gut training |
Not ready for coaching yet? Start with a self-guided plan from US$29 →
The 4-Week Fit Check
Train with me for 4 weeks. At week 4 we sit down for a Fit Check call — what's changed, what's working, where you're heading. If you've done the work and you're not happy, tell me on that call and I'll refund your first month in full. No forms, no arguing — and you keep everything I've built for you.
Refund applies when at least 80% of your planned sessions are logged and you attend your week-4 Fit Check call.
If you're hitting the wall at 32km or your stomach quits at halfway, you may not need full coaching. Fix the fuelling with Bonkproof Academy, my fuelling and hydration program.
A 15-minute questionnaire on your fuelling, hydration and gut. I read every answer and tell you what to fix first.
Start My Free ReviewFollow-along fuelling courses for marathon and ultra: gut training, race-week eating, sweat and sodium. Run them alongside your training block.
See the CoursesFor a goal race that matters. I review your training data, sweat testing and gut history, then build your race-day fuelling plan with you.
Join the WaitlistFuelling is already included in every coaching plan above. Explore Bonkproof Academy →
"Four marathons, stuck at 3:45 for two years. Gene pulled up my race data and saw I was running 4:15/km through 30km then blowing up to 5:30/km. Classic under-fueling. He moved me from 30g carbs/hr to 60g/hr. Next race: 3:28, even pace. I finally know why it worked."
"I hit the wall at 32km in six straight marathons. Turns out I'd been taking one gel every 45 minutes — about half what I needed. Gene rebuilt my fueling plan in grams per hour. First race after: ran the last 10K without walking. That alone was worth it."
"After two years plateauing, I dropped my half from 1:28 to 1:22. The structured threshold work and the fact that Gene actually looked at my pace data — not just volume — was the difference. This isn't generic advice with a coach's name on it."
"Every session had a purpose I could see in the numbers. Gene looked at my data, not a template. Qualified for Boston on my first attempt by 8 minutes — and standing at the finish line, I knew exactly why it worked. That's the part I'd been missing for years."
No commitment, no pressure. Bring your splits — I'll tell you where you're losing time and what it'll take to fix it.
A free 30-minute call. Bring your Strava, your race history, your fueling, and your recovery. I'll look at the full picture — pace, fueling, sleep, strength — and tell you exactly what's capping your results. No fluff.
I build your plan around the specific thing that's been holding you back — your data, your schedule, your goal race. Not a template. You'll know what we're fixing and why before you run a single session.
Train with weekly check-ins and real-time adjustments. When work travel or a sick kid throws your week off, the plan flexes — and you still arrive at the start line ready to run even pace.
You've been burned by templated plans. Here are the honest answers — bring your splits to the call and test them yourself.
Have a question not covered here? Send Gene a message →
Fill out the form and I'll reach out within 24 hours to book a free 30-minute call. Bring your Strava, your race history, your fueling, and your recovery — I'll look at the full picture and tell you exactly what to fix. No commitment, no hard sell.
This year I'm proud to be a Charity Ambassador for the Geelong Marathon, running in support of The Shaka Project — an organisation dedicated to tackling the male mental health crisis. Men are three times more likely to die by suicide than women, yet far less likely to seek help. Running has been my lifeline through dark times, and this race is my way of giving back and helping break the silence. Every dollar counts. If you believe in the power of sport to change lives, please consider supporting my campaign.
Donate to My Campaign