Run faster.
Go further.
Be unstoppable.
We help every runner achieve their running dreams — from first-timers to seasoned competitors. Specialising in Marathon and Ultra Marathon coaching, we've helped hundreds of athletes achieve dream results on courses all over the world.
Training built for your goals
Whether you're lacing up for the first time or chasing a 100-mile finish line, we're here to help every runner achieve their dream. Our speciality is Marathon and Ultra Marathon — and we have hundreds of dream results to show for it.
1:1 Coaching
Fully customized plans with weekly check-ins, real-time adjustments, and direct access to your coach.
Group Training
Train alongside a motivated community with structured group workouts and shared accountability.
Race Prep
Targeted 8-16 week programs designed to peak you perfectly for your goal race.
PR Breakthrough
For experienced runners ready to break through plateaus and reach new personal bests.
Beginner Program
Go from zero to your first 5K or 10K with a supportive, injury-prevention-focused approach.
Injury Recovery
Smart return-to-running plans developed with sports physiotherapy principles.
experience
I've been where
you are right now
Since 2013, I've helped hundreds of runners achieve their dream results on courses across Australia and around the world. Based in Geelong, I work with athletes at every level — but my passion lies in Marathon and Ultra Marathon coaching, where the mental and physical challenge is unlike anything else in the sport. My approach blends sports science with real-world flexibility because life doesn't pause for training.
With over 20 years in endurance sport, I bring deep expertise across every dimension of performance: endurance nutrition, hydration strategy, strength and conditioning, and injury prevention and management. Every training plan I write is built on this holistic foundation — because true endurance performance is about much more than just the miles.
I've competed in everything from local 5km races to representing Australia in Triathlon and Duathlon — before turning my sights to Ultra Marathon running in 2019. That competitive experience across disciplines means I understand exactly what it takes to get to the start line in the best shape of your life.
Beyond coaching, I'm the founder and running leader of The Running Creatures — a social run club based out of Little Creatures Brewery right here in Geelong. I started it because I believe running should be for everyone: a welcoming, fun, and judgment-free space where people of all abilities can get out, move, and connect. It's one of my proudest achievements and something I'm deeply passionate about.
A heartfelt thank you
None of this would be possible without the incredible support of my sponsor, Saint Layers. From day one they've believed in what we're building here at GCEA, and I'm truly grateful to have them in my corner. If you're after the best compression, racing, and training gear on the market — gear that performs as hard as you do — do yourself a favour and check them out.
Visit Saint Layers →Built for your physiology
Generic plans treat all runners the same. We don't. In your first week, we run baseline fitness tests to understand your unique physiology. Then we build a program that's engineered specifically for you.
Baseline Testing
We start with a comprehensive fitness assessment in week one. Running economy, lactate threshold, VO2 max indicators, and anaerobic capacity.
Physiology Analysis
Your results reveal your unique physiology — where your strengths lie, where we can build the most, and how your body responds to training stress.
Custom Programming
Every workout is built specifically for you. Training zones, workout structures, and progression paths are tailored to your individual physiology.
Ongoing Adaptation
As you improve, your program evolves. We test regularly to keep your training at the edge of your potential.
What We Test in Week One
How I train champions
Science-backed training
Every plan is built on periodization, lactate threshold science, and the latest exercise physiology research.
Life-integrated plans
Training should fit your life, not the other way around. Plans flex around work, family, and real-world commitments.
Injury prevention first
Smart progression, mobility work, and recovery protocols are baked into every training cycle from day one.
Mental strength
Running is as much mental as physical. We train your mind to push through walls and race with confidence.
Train directly from your wrist
All coaching is delivered through TrainingPeaks, which syncs to your watch. Every workout goes directly to your wrist — you just show up and train.
Direct to Your Watch
Every workout is synced automatically to your watch via TrainingPeaks. You'll see your sessions wherever you train.
Real-Time Guidance
Heart rate zones, pacing targets, and splits appear on your wrist. Train smarter, not harder.
Automatic Syncing
Your completed workouts sync back automatically. I see what you did, when you did it, and how you performed.
Supported Devices
TrainingPeaks works seamlessly with Garmin, Apple Watch, Polar, and most modern running watches. If it can record workouts, it can sync with TrainingPeaks.
Start improving today — for free
Three free tools and courses from Gene. No catch. Just better running.
Nutrition & Hydration Calculator
Get your personalised race-day fueling and hydration targets — carbs, fluid, and sodium — calculated to your weight, distance, and conditions.
- Carb & gel timing
- Fluid targets by sweat rate
- Pre-race nutrition plan
30 Days to Becoming a Better Runner
One short email a day. Gene's best coaching tips on heart rate, nutrition, and running smarter — delivered straight to your inbox for 30 days.
- Days 1–10: Heart rate zones
- Days 11–20: Nutrition for runners
- Days 21–30: Run smarter
Ultra Marathon Hydration Masterclass
The science behind staying hydrated for 50+ miles. Learn the exact hydration protocol that keeps Gene's athletes strong to the finish line.
- Sweat rate & electrolytes
- Heat & altitude adjustments
- Race-day hydration plan
Invest in your best self
Choose the plan that matches your ambitions. All prices in AUD (Australian Dollars). All plans include a free consultation call.
Every coaching plan is 100% bespoke — no two athletes ever receive the same program.
GC Adaptive Run Coaching
Entering BetaGene's AI-powered training app — building personalised programs, analysing your Strava data, and adapting your training in real time based on how your body responds. AI-powered training plans, real-time adaptive coaching, HRV and recovery tracking, and race planning. The backbone of every GCEA coaching program.
Move between programs anytime. Once you're in the Academy, you can switch plans at any time — stepping up for a big race build or scaling back during recovery. Your coaching always fits where you are in your season.
Endurance Academy
Train with a like-minded community on a 100% bespoke program built around you.
- Custom training program built to your physiology
- Monthly Town Hall — live Q&A with Gene
- Unlimited lifetime access to the Knowledge Vault
- Blogs, videos & research breakdowns
- Downloadable PDFs, race guides & training resources
- Email support
- Custom Saint Layers training top included
- Exclusive Saint Layers store discount
Performance
A 100% bespoke program built around you — for dedicated runners chasing serious goals.
- Free 30 days — card saved, nothing charged today
- 1hr 1:1 onboarding call with Gene
- Everything in Group Coaching
- Weekly 1:1 video calls with Gene
- Specific training feedback videos
- Real-time plan adjustments
- Race strategy & pacing plans
- Strength & mobility program
- Priority messaging support
- Custom Saint Layers training top included
- Exclusive Saint Layers store discount
Elite
The ultimate bespoke coaching experience — built entirely around you, for competitive athletes.
- Free 30 days — card saved, nothing charged today
- 1hr 1:1 onboarding call with Gene
- Everything in Performance
- Weekly 1:1 video calls with Gene
- Specific training feedback videos
- Twice-weekly check-ins
- Nutrition guidance
- Gear & shoe recommendations
- Race travel planning
- Unlimited messaging support
- Annual performance review
- Custom Saint Layers training top included
- Exclusive Saint Layers store discount
Real runners, real results
"I went from barely finishing a 5K to completing my first marathon in under 4 hours. The personalized plan made all the difference — I never felt overwhelmed."
"After years of plateauing, I finally broke my half-marathon PR by 6 minutes. The structured speed work and recovery guidance were game-changers."
"Coming back from a stress fracture, I was terrified to run again. The careful progression plan got me back to running pain-free and stronger than before."
"The attention to detail in my training blocks was incredible. Every workout had purpose. Qualified for Boston on my first attempt at a qualifier race."
Three steps to your best running
Getting started is simple. No commitment, no pressure — just a conversation about your goals.
Free Consultation
Fill out a short form and we'll schedule a free 30-minute call to talk about your goals, running history, and what you're hoping to achieve.
Your Plan is Built
Gene designs a fully personalised training plan around your life — your schedule, current fitness, and your goal race or milestone.
Start Training
You begin training with ongoing support, regular check-ins, and plan adjustments whenever life throws a curveball.
Common questions
Still not sure? Reach out — Gene is happy to chat.
Have a question not covered here? Send Gene a message →
Ready to start
your journey?
Fill out the form and I'll reach out within 24 hours to schedule your free consultation call. No commitment, no pressure — just a conversation about your goals.
Running for Male Mental Health
This year I'm proud to be a Charity Ambassador for the Geelong Marathon, running in support of The Shaka Project — an organisation dedicated to tackling the male mental health crisis. Men are three times more likely to die by suicide than women, yet far less likely to seek help. Running has been my lifeline through dark times, and this race is my way of giving back and helping break the silence. Every dollar counts. If you believe in the power of sport to change lives, please consider supporting my campaign.
Donate to My Campaign