Online marathon & ultra coach · endurance sports nutritionistStop guessing your training.
Same finish time for two years? You're probably not unfit — you're under-fueled, mis-paced, or both. Tell me about your race and your training, and I'll look at the full picture (Strava, race history, fuelling, recovery) and tell you exactly what to fix before your next start line.
Which runner are you?
First marathon
Get to the start line healthy and ready to race, not just survive.
Chasing a PB or BQ
Same time two years running? Let's find what's capping it.
Stepping up to ultra
50km to 100 miles: gut, aid stations, the night and the mind.
Fuelling keeps failing me
Wall at 32km, or a stomach that quits at halfway.
Coming back to running
40+, busy, rebuilding fitness and headspace. Start here.
One coach. Everything it takes to get there.
You're not short on drive — you're short on time. I bring 20 years of coaching, ultra racing, and endurance nutrition to one program built entirely around your goal, so every hour you spend training actually moves the needle.
First Marathon
Going from finisher to racer on your first marathon — a plan built around your real schedule, injury-proofed from day one, so you toe the line ready to race, not just survive.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See the First Marathon programMarathon PB / Boston Qualifier
For the marathoner who's done two, three, four of these and hit the same wall every time. I find the specific thing capping your result — fueling, pacing, or something structural — and build the plan that breaks it.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See the PB & BQ programUltra Marathon
50km to 100 miles. Aid-station strategy, overnight fueling, gear that won't fail you at hour 14, and the mental game — coached by someone who's raced ultras himself, not just studied them.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See the Ultra programWhat's included in every program
Three steps to your next PB
No commitment, no pressure. Bring your splits — I'll tell you where you're losing time and what it'll take to fix it.
Tell Me About Your Race
Six quick questions: your goal, your timeline, and what's costing you. If it's a fit, I email you within 24 hours to book a free 30-minute call where we go through your Strava, race history and fuelling together. No fluff, no hard sell.
I Find the Problem
I build your plan around the specific thing that's been holding you back — your data, your schedule, your goal race. Not a template. You'll know what we're fixing and why before you run a single session.
Fix It & Race
Train with weekly check-ins and real-time adjustments. When work travel or a sick kid throws your week off, the plan flexes — and you still arrive at the start line ready to run even pace.
Same data. Different outcome.
Relatively new to running when we started. Over about 18 months he took more than an hour off his marathon time, PB'd at both Sydney and Melbourne six weeks apart, and ran an 8-minute PB at Melbourne despite a hip flexor strain at 25km. Now chasing sub-3.
Started as a half marathoner years ago. Finished 18th woman in the Canyons 100 Mile, then took 2nd woman at Devil's Key 66km.
Started with one-off coaching calls, moved to 1:1, and ran his first marathon at Melbourne in 3:25 on a last-round ballot entry, with his first ultra weeks later.
Firefighter on shift work with a knee niggle and a short build. Finished the Sunshine Coast Marathon in 4:04 as a charity ambassador.
Took on one of Australia's toughest mountain 50km races, climbing to the summit of Mt Buller, and crossed the line all smiles.
endurance sport
I read data,
not vibes
You've run 2–4 marathons. You're up at 5am, you sync everything to Strava, and you've probably followed a plan from Runna, a book, or Reddit. But your finish time hasn't moved in two years, and you hit the wall at the same kilometre every single race. You don't know if it's the plan, the fueling, or something structural — and you're tired of guessing.
That's exactly what I fix. I don't hand you a template — I pull up your full training picture: your race history, your pace decay after 30km, your carb intake per hour, your recovery, your strength work. Every aspect of your training, not just one metric. Then I find the specific thing capping your results. Simon took more than an hour off his marathon in 18 months. Kris went from a half marathon to a top 20 female finisher at Canyons Endurance. Flick broke 3 marathon PBs in under a year. These aren't motivational stories — they're data problems with data solutions.
20+ years in endurance sport, from local 5Ks to representing Australia in Triathlon and Duathlon before moving into Ultra Marathon in 2019. I understand the science — and the reality of training around a demanding job and a family. The best plan isn't the one that looks perfect on paper. It's the one you can actually execute at 5am before the kids wake up.
Beyond coaching, I'm the founder and running leader of The Running Creatures — a social run club based out of Little Creatures Brewery right here in Geelong. I started it because I believe running should be for everyone: a welcoming, fun, and judgment-free space where people of all abilities can get out, move, and connect. It's one of my proudest achievements and something I'm deeply passionate about.
A heartfelt thank you
None of this would be possible without the incredible support of my sponsor, Saint Layers. From day one they've believed in what we're building here at GCEA, and I'm truly grateful to have them in my corner. If you're after the best compression, racing, and training gear on the market — gear that performs as hard as you do — do yourself a favour and check them out.
Visit Saint Layers →
Why this works when free plans don't
A free plan doesn't know you bonk at 32km. It doesn't know you're taking one gel every 45 minutes. It doesn't know your threshold pace. I do.
Splits, not vibes
Every plan is built on your actual numbers: lactate threshold, pace decay after 30km, and carbs per hour. Your zones come from a threshold test, not your age.
Built around 5am
You've got a demanding job and a family. Training fits around that, not the other way around. When work travel or a sick kid throws your week, the plan flexes and you never fall off it.
Fix the wall, not the miles
Most marathoners don't bonk because they're unfit. They bonk because they're taking 30g of carbs an hour when they need 60g or more. Fuelling and pacing are built into every plan from day one.
Know why it worked
The win isn't just a PB. It's standing at the finish line knowing exactly why, so you can repeat it. Your zones and fuelling targets get re-tested as your fitness changes.
What we test in week one
Straight to your watch
Your plan lives in TrainingPeaks and syncs to Garmin, Coros, Apple Watch, Polar and Suunto. Zones and pacing targets show on your wrist, and your sessions sync back so I see exactly how each one went.
Who this isn't for
- Runners who want a free template with no one checking in.
- Anyone who needs medical, eating-disorder or mental-health treatment. I'll gladly point you to the right professional first.
- People after hype. I deal in splits, not vibes.
What's another flat year costing you?
1:1 spots open: 8 Performance · 4 Elite
Another race entry. Another 16-week build. Another finish time that looks exactly like the last one. These plans find and fix the specific thing capping your results — so the next race is actually different. All prices in AUD.
Academy gives you my system. Performance gives you me. Elite gives you me as your coach and your sports nutritionist.
Why pay when free plans exist?
You've already tried them. That's why you're here — still at the same finish time. A free plan doesn't look at your splits or your fueling log.
Is this just generic advice with a coach's name on it?
No. Every plan is built from your race data, your Strava, and your carb intake per hour. No two athletes get the same program. You'll see that in week one.
What's this actually worth?
Another flat year costs the same entry fee, the same 16 weeks, and the same disappointment. This fixes the problem — one race entry pays for itself.
You're not paying to try me out. You're paying to start — and I carry the risk.
Start before 31 October: I'll also build your race-week nutrition plan for your next race, free.
Endurance Academy
Gene's system, without the 1:1 price.
For runners who'll execute a proven plan and want a coach in their corner, not on speed dial. You train off the same methods my 1:1 athletes use, with a community chasing the same kind of race.
- Race-specific plan from my library, matched to your distance, level and race date (10K to 50K), loaded into TrainingPeaks
- Training zones set from your own lactate threshold test
- Full members area: Race Execution Planner, Carb Load & Race Morning Planner, Gut Training Builder
- Monthly live group call with me, with replays
- Private athlete community, with questions answered by me every week
- Members library: guides, race breakdowns and research
- Saint Layers training top after your 3rd month
- Exclusive Saint Layers store discount
Move up to Performance anytime. Your current month is credited.
Performance
Your plan, written for you, and rewritten every week.
For runners with a race that matters: a first marathon you need to finish healthy, a BQ, or a step up to ultra. I build your plan from scratch around your physiology, schedule and injury history, then adjust it as your data comes in.
- Everything in Endurance Academy
- Plan written from scratch for you and adjusted weekly from your TrainingPeaks data
- 1:1 video calls with me (weekly for the first 4 weeks, then fortnightly)
- 60-min onboarding call + Week-4 Fit Check call
- Feedback on your key sessions
- Race strategy and pacing plan for your goal race
- Race Fuelling Audit + written race-day plan ($179 value)
- Strength & mobility program built around your niggles
- Direct messaging, with replies within 24 hours on weekdays
- Custom Saint Layers training top included
Elite: Coach + Fuel
A marathon and ultra coach and an endurance sports nutritionist, in one.
For runners whose gut, fuelling or hydration has cost them a race. Everything in Performance, plus me as your sports nutritionist, building your race nutrition from your sweat, sodium and gut history.
- Everything in Performance
- Weekly 1:1 calls + twice-weekly check-ins
- Fully individualised race nutrition plan (sweat, sodium, carbs/hr)
- 8-week gut training block
- Unlimited messaging
- Gear, shoe and race travel planning
- Annual performance review
What actually changes between plans
| Academy | Performance | Elite | |
|---|---|---|---|
| Who writes your plan | My library, matched to your race and level | Me, from scratch | Me, from scratch |
| Who adjusts it | You, with group Q&A | Me, weekly | Me, twice weekly |
| How you reach me | Monthly group call + community | 1:1 calls + direct messaging | Weekly 1:1 calls + unlimited messaging |
| Race fuelling | Members fuelling tools | Race Fuelling Audit + race-day plan | Full individualised nutrition + gut training |
Not ready for coaching yet? Start with a self-guided TrainingPeaks plan, from US$29 →
The 4-Week Fit Check
Train with me for 4 weeks. At week 4 we sit down for a Fit Check call — what's changed, what's working, where you're heading. If you've done the work and you're not happy, tell me on that call and I'll refund your first month in full. No forms, no arguing — and you keep everything I've built for you.
Refund applies when at least 80% of your planned sessions are logged and you attend your week-4 Fit Check call.
Training's fine but your gut quits at 30km? You might only need the fuelling fixed. The Bonkproof courses build your race plan step by step, from $99 one-off (fuelling is already built into every plan above).
See the Bonkproof coursesThe questions you're probably asking
You've been burned by templated plans. Here are the honest answers — bring your splits to the call and test them yourself.
Have a question not covered here? Send Gene a message →
Find out what's capping your finish time
Six quick questions about your race, your training and what's costing you. If coaching is the right move, I'll personally email you within 24 hours to book a free 30-minute call where we go through your data together. If it isn't yet, I'll tell you what to work on instead.
Get My Free Race Diagnosis (2 min)Free · No commitment · I read every application myself
Just have a question? Send me a message
Start fixing your race — for free
Three free tools to start working on the things that are probably capping your results — fueling, pacing, and the wall at 32km. No catch.
Race-Specific Pacing & Fueling Plan
Built for your exact race, not a template. Enter your goal time, distance, and conditions — get carb targets in g/hr, fluid by sweat rate, and a pacing plan by kilometre so you stop bonking at 32km.
- Carb targets in grams per hour
- Pacing plan by kilometre
- Fluid & sodium by sweat rate
30 Days to Becoming a Better Runner
One short email a day. Gene's best coaching tips on heart rate, nutrition, and running smarter — delivered straight to your inbox for 30 days.
- Days 1–10: Heart rate zones
- Days 11–20: Nutrition for runners
- Days 21–30: Run smarter
Ultra Marathon Hydration Masterclass
The science behind staying hydrated for 50+ miles. Learn the exact hydration protocol that keeps Gene's athletes strong to the finish line.
- Sweat rate & electrolytes
- Heat & altitude adjustments
- Race-day hydration plan
Running for Male Mental Health
This year I'm proud to be a Charity Ambassador for the Geelong Marathon, running in support of The Shaka Project — an organisation dedicated to tackling the male mental health crisis. Men are three times more likely to die by suicide than women, yet far less likely to seek help. Running has been my lifeline through dark times, and this race is my way of giving back and helping break the silence. Every dollar counts. If you believe in the power of sport to change lives, please consider supporting my campaign.
Donate to My Campaign